About us
INTRODUCTION
Ningbo ZENONE Outdoor Products Co., Ltd. (formerly Hangzhou Goat Outdoor Products Co., Ltd.) was founded in 2019. Headquartered in Ningbo, Zhejiang Province, we specialize in the R&D and production of trekking poles, ski poles, running poles, and complementary accessories, leveraging over 15 years of deep manufacturing and R&D expertise.
Since its debut at the 2018 Asia Outdoor Exhibition, the ZENONE brand has been guided by the core philosophy "Walk with steadiness, live with righteousness"—a principle that embodies our pragmatic and rigorous approach to design. Complementing this, our core design ethos, "Extreme Lightness through Quantification," seamlessly integrates reliable quality, ergonomic precision, and advanced lightweight materials, propelling ZENONE to rapid global acclaim. Today, the brand is widely acclaimed among outdoor enthusiasts, including elite runners, mountaineers, trail athletes, and adventure seekers.
We continuously invest in enhancing our production capabilities. By leveraging a diverse range of materials and state-of-the-art technologies, we are committed to delivering products that perfectly balance superior quality with greater accessibility for consumers worldwide.
BRAND ORIENTATION
ZENONE is dedicated to designing products for mountain and trail running enthusiasts and all those who seek ultralight adventure. Our commitment lies in developing high-value trekking poles that seamlessly blend exceptional quality with greater accessibility.
BRAND PURPOSE
The spirit of the ZENONE brand is founded upon the philosophy: "Walk with steadiness, live with righteousness."
This principle encourages our community to follow their hearts and pursue their dreams from the very first step. We aspire to be a reliable and silent partner for every adventurer, accompanying them on every journey—climbing mountains, wading through rivers, traversing alpine lakes, meadows, and snowy terrains.
Our mission is to ensure that on every path lined with sweat and tears, the ZENONE pole remains the most dependable companion you can trust.
BRAND HISTORY
2003: Hangzhou Goat Outdoor Products Co., Ltd. was established, acting as an agent for premium domestic and international outdoor brands and operating a chain of retail stores across Hangzhou, Ningbo, and Wenzhou.
2009: The company launched its own brand, MOUNTAIN YOYO, entering the pole industry with a focus on R&D and production of trekking poles, ski poles, fitness poles, crutches, and related accessories.
2010: The Hangzhou Laboratory was established, securing multiple design patents and utility model patents, and earning certification from the National Sporting Goods Quality Supervision and Inspection Center.
2013: Launched OEM/ODM Services: The company began providing OEM and ODM solutions for domestic and international brands seeking superior quality and service.
2014: Cixi Shanyang Travel Goods Factory was founded, integrating capabilities in independent R&D, design, mold manufacturing, and full-cycle product manufacturing.
2018: The company launched the ZENONE brand, dedicated to the trail running market with a specialization in ultra-lightweight running poles.
2019: ZENONE won the Running Product Award at the prestigious Asia Pacific Outdoor Innovation Awards.
2020: ZENONE was named the Official Pole Brand for Thailand by UTMB and the Asia Pacific Desert Business School Challenge.
2021: ZENONE entered a strategic partnership with the Xuanzang Road Gobi Challenge to co-develop cultural derivatives.
To be continued...