Brand History

2003: Hangzhou Goat Outdoor Products Co., Ltd. was established, acting as an agent for premium domestic and international outdoor brands and operating a chain of retail stores across Hangzhou, Ningbo, and Wenzhou.

2009: The company launched its own brand, MOUNTAIN YOYO, entering the pole industry with a focus on R&D and production of trekking poles, ski poles, fitness poles, crutches, and related accessories.

2010: The Hangzhou Laboratory was established, securing multiple design patents and utility model patents, and earning certification from the National Sporting Goods Quality Supervision and Inspection Center.

2013: Launched OEM/ODM Services: The company began providing OEM and ODM solutions for domestic and international brands seeking superior quality and service.

2014: Cixi Shanyang Travel Goods Factory was founded, integrating capabilities in independent R&D, design, mold manufacturing, and full-cycle product manufacturing.

2018: The company launched the ZENONE brand, dedicated to the trail running market with a specialization in ultra-lightweight running poles.

2019: ZENONE won the Running Product Award at the prestigious Asia Pacific Outdoor Innovation Awards.

2020: ZENONE was named the Official Pole Brand for Thailand by UTMB and the Asia Pacific Desert Business School Challenge.

2021: ZENONE entered a strategic partnership with the Xuanzang Road Gobi Challenge to co-develop cultural derivatives.

To be continued...